Backlash over Montreal Canadiens draft pick carries lesson

Just a few weeks ago the Montreal Canadiens were surfing a wave of goodwill and enthusiasm that the team had not seen in a long time. But in the eyes of many, the past week has been a total wipeout. As Global’s Dan Spector reports, the team’s controversial draft pick and the backlash that came from it carries a valuable lesson for all companies.

• Marketing experts assess damage to Montreal Canadiens’ brand after draft pick backlash