With limited international travel the competition for domestic tourism dollars is now tougher than ever. Officials in Edmonton used the COVID-19 pandemic as an opportunity to create a 10-year master plan. The immediate strategy includes a focus on sporting events, meetings and conventions. As interim Explore Edmonton CEO Maggie Davison tells Global News at Noon, the aim is to make Edmonton a destination of choice.
Global News at Noon Edmonton
Tourism officials use pandemic to launch new master plan for Edmonton’s next decade
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