Business as ‘un’usual: Confidence in cosmetics

It goes without saying that every industry has been impacted by the COVID-19 pandemic. But studies have found that Black, Latin American and South Asian Canadians have been the most likely to lose income and struggle to make ends meet. In this week’s Business as ‘Un’usual – Aalia Adam speaks to a Black cosmetics entrepreneur about how she coped when her stores were forced to shutdown for months and how she still managed to keep her business afloat.