Hudson’s Bay finds a buyer for its brand trademarks. Will the sale diminish the brand’s consumer appeal?

Canadian Tire has struck a $30 million dollar deal to buy Hudson’s Bay’s iconic brand and assets. Retail Analyst Bruce Winder discusses whether the sale could diminish the brand’s consumer appeal.

• Canadian Tire sells Helly Hansen to U.S. company for $1.3B
• A look at what Canadian Tire will own if Hudson’s Bay deal goes through
• Hudson’s Bay aims to sell dozens of store leases to B.C. mall owner