Advertising Guidelines for Online Sponsored, Branded & Featured Content
Global News is now offering sponsors and advertiser’s digital marketing solutions in the form of sponsored, branded and featured content. This content is created directly, or indirectly, on behalf of advertisers and sponsors.
For complete Globalnews.ca advertising information, please visit the Shaw Media Digital Brands information portal.
The distinctions are as follows:
1. Sponsored content – A multi-story, multi-segment campaign based on a broad theme of interest to an advertiser or sponsor. Created by Global News editorial staff, sponsored content is not subject to any editorial direction or influence by the client. Sponsored content associates the client with high quality journalism and assures prominent placement within the Global News story stream.
2. Branded content – A collaborative multi-story, multi-segment campaign created directly, or indirectly, on behalf of an advertiser or sponsor. Branded content is created by a writer/producer, who is not a member of the Global News editorial staff. Branded content is information of value that is uniquely relevant to the audience.
3. Featured Content – Linking directly to high-value content on external websites, and leveraging the brand equity of a partner. Global News editorial staff are not involved in the creation of this content.
Sponsored, branded and featured content will be presented in such a way as to make them clearly distinct from Global News editorial content.
Branded content includes a mandatory disclaimer stating that it was created on behalf of an advertiser or sponsor, and that it does not necessarily reflect the views of Global News.
Global News reserves the right to refuse or remove any sponsored, branded or featured content that in our opinion is contrary to the Global News Journalistic Principles and Practices, community standards and good taste.
Global News reserves the right to refuse or remove any sponsored, branded or featured content that in our opinion contains false, deceptive, misleading or illegal content that could be seen to lower the reputation, standing, interests and welfare of Global News.
For more information, please contact us using the form below: