We’ve all been sucked in to the world of informercials, often for hours at a time. Here’s one of the guys who started it all! As CEO of TVGoods.com, LLC and co-founder of OmniReliant Holdings, Inc., Kevin Harrington is widely acknowledged as the pioneer and principal architect of the "infomercial" industry.
This year (2009) marks the 25th year since Kevin produced the industry’s first infomercial, with milestones of over 500 product launches resulting in sales of over $4 billion worldwide, 20 products reaching individual sales of over $100 million, creating dozens of millionaires.
Kevin’s first company, Quantum International, started in the mid-80s, merged into National Media (1991) and grew to $500 million in annual sales, with distribution in over 100 countries in 20 languages. Additional entrepreneurial startups included ventures with HSN, Inc. (HSN Direct) and Reliant International, selling the latter to the Koo banking family of Taiwan in 2006. That same year Kevin co-founded TVGoods.com and Omni Reliant Holdings, raising over $17 million in equity investment capital from a NY hedge fund. The firm recently purchased the controlling stake in Tampa Bay’s premiere production facility, OmniComm Studios, with Kevin’s present office location, a 33,000 square foot film studio on 5.4 acres in Clearwater, Florida.
With this amazing success, it’s interesting to note that Kevin has not been immune to burdening challenges during his lifetime of being an infomercial pioneer. His company has been chronicled with a case study at Harvard/MIT called "The Rise, The Fall, and The Rise of Quantum International," by which students have been taught for over 12 years what it means to be a grass-roots entrepreneur in a fiercely competitive industry, and featuring the life of Kevin Harrington, with all its ups and downs.
Kevin is proud to have founded two of the most important global networking associations in the market place, the Entrepreneur’s Organization (E.O.) and the Electronic Retailing Association (ERA).
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