According to a recent survey, 27 per cent of Lower Mainland residents say they will attend this year’s Honda Celebration of Light festival.
90 per cent of people surveyed were aware of the festival when asked, with 80 per cent of people saying they had a ‘favourable impression’ of the event. 63 per cent of people had attended the fireworks at least once in the past five years.
The survey did not take into account tourists, or people who attend multiple shows.
40 per cent of people even knew that bleacher tickets were available for purchase, even though reserved seating has only been available for three years. Michael Lowry from Peak Communications, said this surprised him. “I didn’t know there were bleachers available,” he said.
When asked about travelling to the event, 35 per cent of respondents said they would take public transit, only two per cent said they would bike, and 20 per cent of Vancouver respondents and 39 per cent of Lower Mainland residents said they would drive.
“This shows a strong interest in the festival, which has become an iconic Vancouver tradition and one of the most popular fireworks displays in North America,” said Brian Owen, CEO of NRG Research Group. “With the high level of awareness and support indicated by the survey, this year’s event could well attract record crowds.”
The festival will be held in Vancouver’s English Bay July 27 with the United Kingdom, 31 with Canada and August 3 with Thailand.
The fireworks start when the sun goes down, around 10 p.m. and there will be extended transit service.
The telephone survey by NRG Research Group and Peak Communicators consisted of 400 respondents and has a confidence interval of +/- 4.9 per cent 19 times out of 20. It is weighted to be represented by age, gender and whether from Vancouver or elsewhere in the Lower Mainland. It was conducted on July 22 and 23.
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