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Unhappy Holiday Cards that are ‘so very Edmonton’ support charity for single moms

Click to play video: 'Cheeky holiday cards poke fun at Edmonton' Cheeky holiday cards poke fun at Edmonton
WATCH ABOVE: Some holiday cards this year are poking fun at Edmonton and supporting an amazing cause as well. Emily Mertz explains. – Dec 18, 2019

If you’re looking for a Christmas card that’s specifically Edmonton, look no further.

Unhappy Holiday Cards use a bit of sass and a lot of humour to give traditional cards a local twist.

One features an angry Santa Claus swearing while stuck on the Yellowhead. Another shows a miserable snowman waiting at an ETS bus stop when it’s -30 C out. The third card shows a trio of e-scooters on fire, helping to roast chestnuts.

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Unhappy Holiday Cards feature "very Edmonton experiences," and raise money for Kaleo Collective. SOS Media
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Unhappy Holiday Cards feature "very Edmonton experiences," and raise money for Kaleo Collective. SOS Media

“They are so funny and they’re kind of a funny take on the things that we all experience at Christmastime,” Layna Haley, founder of Kaleo Collective, said.

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“They’re a little bit grouchy but in the right kind of way. And they’re just so very Edmonton. Who hasn’t been stuck on the Yellowhead?

“One of the great things about Edmonton is that Edmonton can poke fun at itself. These cards really highlight that. We love them. We think they’re just fabulous.”

READ MORE: Edmonton emojis of sad Don Iveson and Art Gallery of Alberta now available

Proceeds from the cards, created by digital marketing agency SOS Media, will support Kaleo Collective, a charity that provides resources and emotional support for single mothers in Edmonton.

“It’s all about strengthening our communities by strengthening and helping support single moms so they’re able to realize their potential. They’re able to better their lives and in turn, their children’s lives,” Haley said.

“We get them connected to each other and we get them connected to the community at large, which is really [impactful]. We help also give them some really practical skills, access to systems, tools and resources. Budgeting and meal planning, while they may not be overly glamours or fun, they can make a really big difference in your day-to-day life.”
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Unhappy Holiday Cards feature "very Edmonton experiences," and raise money for Kaleo Collective. SOS Media
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Unhappy Holiday Cards feature "very Edmonton experiences," and raise money for Kaleo Collective. SOS Media

READ MORE: Working moms 40% more stressed than women without kids: study

Specifically, funds will support Kaleo Collective’s Adopt-A-Mom program, which links donors with the women they’re helping.

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“It’s really great for the moms to be able to have somebody that’s championing them from the sidelines,” Haley said. “And, as a donor, it’s really beautiful to get to see the actual person that’s being impacted by your donation.”

SOS Media has become the program’s first official donor partner.

READ MORE: Married mom in awe of single parents: Your job is ‘a million times harder’

Cheyenne Lanouette attended Kaleo Collective’s programming when she was pregnant with her daughter.

“They had a bunch of different programs each week — do-it-yourself projects, financing, legal,” she said.

When she had her baby Octavia, Lanouette found value in being surrounded by others who understood what she was going through.

“It gives me a chance to have a little bit of ‘me time,’ where she’s not on me, and I can pawn her off on Layna and other people that need some baby cuddles,” Lanouette said.

“But at the same time, I’m still getting to know other people, I don’t feel so isolated, away from everybody and stuck at home. I can actually go out and have somewhat of a social life.”

Haley was motivated to start the charity after experiencing single motherhood herself at 16.

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“There [are] unique challenges to being a single mom. Being a parent, being mom and dad all the time is really hard,” she said.

“When I was a single mom, I had key people in my life that really helped changed the trajectory of my life and helped me realize who I was supposed to be as a woman, and that gave me the opportunity to be exactly who I needed to be for my son.”

You can purchase the Unhappy Holiday Cards online until Dec. 20 or in person at SOS Media downtown or Creative Hive in the west end.

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Unhappy Holiday Cards feature "very Edmonton experiences," and raise money for Kaleo Collective. SOS Media
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Unhappy Holiday Cards feature "very Edmonton experiences," and raise money for Kaleo Collective. SOS Media

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