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Green Earth prepares to close up shop, announces liquidation sales

Green Earth says liquidation sales have begun at its stores across the province including at its location in London's Masonville Place. Green Earth

A company based in London with stores across the province is closing its doors.

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Green Earth, which sells a variety of products including candles, jewelry and other home decor items, started liquidation sales on March 9.

Discounts range from 40 to 80 per cent off the usual prices.

The retailer has been in business since 1990 and has 29 locations, including two in London — one at White Oaks Mall the other at CF Masonville Place. There are also stores in Guelph, Kitchener, Cambridge and Waterloo among others.

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The company’s head office is also in the Forest City.

“After considering a number of restructuring options, we have determined that this is the best course based on an array of business challenges,” said Matthew McBride of Green Earth in a statement last week. “We thank all of our loyal employees for their hard work and dedication, and we thank all of our lifelong customers for so many years of patronage and support, and encourage all to take advantage of the incredible savings on our entire inventory.”

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The company cited a number of “uncontrollable factors,” including reduced mall traffic and growing competitive pressure from online players, as reasons for declaring bankruptcy.

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