Despite the widespread social media use during election campaigns, British Columbians still prefer to get election news on television.
A new Ipsos Reid poll conducted exclusively for Global News found that 42 per cent of people consider television to be their most important election information source.
20 per cent of people preferred newspapers; 12 per cent radio and 19 per cent various online sources.
Candidates may want to consider cutting spending on pamphlets and other forms of advertising as only one per cent of people considered it an important source of information.
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Not surprisingly the numbers for online use skew depending on what age the voters are.
34 per cent of those aged 18 to 34 consider the web to be their most important source of election information, ahead of television at 30 per cent.
As the first week of the campaign draws to a close, most people think the BC NDP and Adrian Dix have had the best start so far.
36 per cent said Dix and the NDP have had the best start, followed by 25 per cent for Christy Clark and the Liberals.
Only five per cent thought John Cummins and the Conservatives’ campaign was off to a good start, and only three percent thought the same of Jane Sterk and the Green Party.
31 per cent of respondents said they didn’t know.
The online survey of 450 adult British Columbians has an estimated margin of error of ±4.6%, 19 times out of 20.
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