A popular card game, known for being slightly politically incorrect, is foraying into politics in an unexpected way.
The Chicago-based company that owns Cards Against Humanity announced Wednesday that it has bought a piece of land along the U.S.-Mexico border in hopes of deterring U.S. President Donald Trump from building a wall. It did not reveal exactly where the land is located.
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“It’s 2017, and the government is being run by a toilet. We have no choice: Cards Against Humanity is going to save America,” reads the company’s website.
It explains that the company has bought land and is armed with a team of lawyers, in order to take Trump’s dream of building a wall as “time-consuming and expensive as possible.”
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As part of the marketing campaign, the company asked people living in U.S. or Canada to pay $15 for a small portion of the land. The slots, which were sold out within hours, also offer buyers “surprises” and gifts during the month of December.
In a mockumentary-style promotional video called “Cards Again Humanity Saves America,” the company explained what it hopes to accomplish.
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“The government would have to take them to court and fight in order to build the wall,” an actor in the video says.
This isn’t the first time the card game company has made political statements against the president. In 2016, its co-founder Max Temkin helped fund billboards across Dearborn, Mich., which poked fun at Trump.
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The billboards posted messages in Arabic for the city’s largely Muslim population. One read: “Donald Trump can’t read this, but he is scared of it anyway.”
Meanwhile, the process of building the president’s border wall is inching forward with prototypes erected in San Diego.