A Peterborough company aims to put the city on the virtual and augmented reality maps with the launch of their new platforms.
On Wednesday, Kavtek Software Corporation launched its pilot project for its augmented and virtual reality platforms in the Innovation Cluster’s new Virtual and Augmented Reality Zone.
One platform, designed for realtors and furniture companies, allow users to stage a room using holographic images to potential home buyers and customers. The pilot project is partnering with RE/Max Eastern and Leon’s Peterborough.
“This allows the room to be customized for your buyer and may overcome any objections they may have,” said Kavtek co-founder Alexandra Campbell.
Another platform will allow companies to showcase their products virtually — addressing needs where showcase space may be limited.
“Kavtek’s virtual and augmented reality is geared towards an innovative visualization platform that facilitates an insightful communication between brands and consumers,” said Kavtek co-founder Sanu Somaweera.
“Thus resulting in an enhanced understanding of the brand and their products.”
Kavtek is a client with the Innovation Cluster which supports startup companies. The downtown incubator’s new AR/VR zone will allow clients to use hardware such as s Oculus Rift, Playstation VR, HTC Vive, Google Daydream and the MSI Gaming laptop that is VR-compatible.
“Kavtek will be able to use this space to further develop their virtual and augmented reality innovations,” stated Michael Skinner, president and CEO of the Innovation Cluster. “With the support of Eastern Ontario Development Program and RBC, Peterborough will continue to stay at the forefront of new technology.”
Kavtek is also working towards more artificial intelligence software products.
Skinner says the AR/VR markets generated $3.9 billion in 2016
“We want to make sure some of the revenue stays in Peterborough and is created here,” he said.