TORONTO – “Come on ladies, come on-one pound fish!”
That’s just a taste of the lyrics sung by a London market trader who first gained local fame with his song “One Pound Fish.” Since then, he’s filmed a major-label music video, reaffirming the power of the Internet to catapult regular citizens to stardom.
Muhammad Shahid Nazir, who moved to London from Pakistan with his wife and four children, used the song to hook customers in his job at a market stall.
Nazir first appeared on YouTube, singing and gesturing, in spring 2012, in a video that went on to earn more than 4 million views. He embraced the attention, and soon after auditioned for the UK music competition show, The X-Factor.
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His song was covered by music producer Timbaland as well as English star Alesha Dixon, and the UK’s Evening Standard called him a rival to South Korean rapper Psy (of “Gangnam Style” fame).
Watch the music video, which has had over 2 million views in just four days, here:
Watch the original video here:
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