TORONTO – “You’d better lie down for this,” says the slogan for Pfizer Canada’s big announcement that it’s reducing the cost of its famous erectile dysfunction drug, VIAGRA.
The news is being announced by a humorous newspaper campaign and a social media video. The 40-second time-lapse video took 14 hours to produce and features “6500 little blue pills saying “Good Morning!”
“We are lowering original VIAGRA’s price to be in line with generic versions because we are committed to ensuring that VIAGRA patients continue to have access to the original – made by Pfizer, and at a competitive price – simply by asking their pharmacist,” said Scott Wilks from Pfizer Canada in a press release.
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Earlier this month, the Supreme Court of Canada decided that Pfizer Canada’s patent on Viagra was invalid. This opened the door to less expensive versions of the little blue pill becoming available on the Canadian market.
With files from Postmedia News
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