WINNIPEG — It’s official. The power has been turned back on in Winnipeg.
As of noon Friday, Corus Radio relaunched Power 97, which is taking over the station 97.5 BIG FM.
The station is going to offer listeners the music they have been craving and missing – with a hot new take on rock variety.
LISTEN: A taste of the music that will be played on Power 97
The station is also launching a new logo, website and sound.
A full line-up of Power 97 personalities and shows will be announced in early September.
LISTEN: Relaunch of Power 97 hits the radio
“The return of Power 97 allows us to give this beloved brand back to a city whose rock tastes have evolved. Power 97 will satisfy the appetite for rock variety that has been missing on Winnipeg radio,” said Tammy Cole, Power 97 Program Director, Corus Radio Winnipeg.
“We think the new Power 97 will excite Winnipeg listeners with a new spin on modern and mainstream rock that also pays homage to the music that made Power 97 famous. We are thrilled to get this new sound on the air.”
Local artist manager Tim Jones with Pipe & Hat represents two rock groups from Winnipeg. He said he’s happy that Power 97 is back and that it’ll be hugely beneficial to local rock groups.
“Winnipeg is a fairly big market and to not have a station before was tough for them,” Jones said. “Being able to get on our local station is the first step to get out on a national level. “