REGINA – The Saskatchewan Roughriders unveiled a new logo Wednesday.
The original logo was developed in 1985 and has essentially been unchanged for the last 30 years.
“The timing was right for us to refresh and update our logo as we begin a new jersey partnership with adidas, and prepare to move into new Mosaic Stadium,” noted Riders Vice-President of Business Development and Marketing, Gregg Sauter.
“While the changes are subtle, the logo more accurately reflects our official colour scheme with a clean and modern feel, while still maintaining the iconic image.”
The four main changes to the logo are:
Inside liner has been eliminated
Three inside horizontal lines are now straight instead of staggered
Shortened tail on the ‘S’ which is now equally balanced with the top
Silver has been replaced with white
“The Rider logo is one of the most recognized marks in Canadian sports,” added Sauter.
“Our goal was to evolve the logo in such a way that it becomes more vibrant with a distinct focus on the green and white. We feel the modifications will have a positive impact across the growing number of digital and physical mediums we are reaching.”
Rider merchandise with the new logo, including the launch of the new adidas jerseys, will be available at all Rider Store locations in the near future.
The new logo will be integrated wherever possible beginning immediately, with a full takeover in 2017.
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