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Apple’s ‘Shot on iPhone 6S’ ad campaign features Montreal-based photographer

Apple's latest ad campaign features iPhone photography from every day users. Handout/Apple

For the second year in a row, Apple has released an ad campaign featuring images taken by iPhone users — but this time the campaign features portraits of real people, instead of landscapes.

The “Shot on iPhone 6S” ads features 53 images crowd sourced from 41 amateur photographers around the world; including Pierre Babin, a Montreal-based photographer and designer with over 5,000 Instagram followers.

Babin’s image, a portrait of his friend against a brick wall, will be featured in online ads and on Apple-branded billboards in cities across the globe.

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“Like many photographers, the iPhone completely changed my relationship with photography; it gave me the opportunity to use the best tool to capture and share the beauty found in everyday life. That’s why I am extremely proud and honored to be part of this campaign,” Babin wrote on Instagram.

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GALLERY: Some of the best photos featured in Apple’s “Shot on iPhone 6S” campagin

Last year following the success of the “Shot on iPhone 6” campaign, two Bay-area creative advertising professionals started plastering counter-campaign posters next to the Apple ads. The images, mostly selfies, featured  the slogan“Also Shot on iPhone 6” text under the self portrait. Many of these images were funny viral images meant to poke fun at the campaign.

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