Cara Delevingne, Marshawn Lynch star in ‘Call of Duty: Black Ops III’ trailer

“What, ya’ll don’t know about Kevin? He’s a bad man.”

The latest live action trailer for Call of Duty: Black Ops III stars Kevin, a somewhat-stereotypical representation of the kind of guy you might expect to see playing video games. The trailer, which features the tagline “There’s a solider in all of us,” shows Kevin power sliding away from enemies and blowing up zombies as he makes his way through the game.

Seattle Seahawks running back Marshawn Lynch also makes an appearance in the middle of Kevin’s gameplay.

But it’s supermodel-turned-actress Cara Delevingne who makes the biggest splash in the trailer — literally. Delevingne is a well-known fan of the gaming series.

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Call of Duty fans took to Twitter to share their excitement over the star-studded trailer Sunday. But not all of the franchise’s marketing campaigns have been this successful.

In October, the official Call of Duty Twitter account took heat online after sending out a series of tweets faking reports of a terrorist attack in Singapore to promote the latest installment of the game. In total, the Call of Duty account sent 19 tweets with updates on the fake terror attack – including quotes from a fake press conference by the Singapore Armed Forces.

Hours later the account tweeted, “This was a glimpse into the future fiction of #BlackOps3,” confirming it was nothing more than a PR stunt. Many slammed Call of Duty, saying the stunt was offensive and made light of terrorism.

Call of Duty: Black Ops III is set to be released on Nov. 6.

The previous installment, Call of Duty: Black Ops 2, was the largest ever retail release for a video game at the time, according to the game’s publisher Activision. The company said it sold 7.5 million copies on launch day, grossing over US$500 million.