TORONTO — Parapan Am Games organizers are hoping to own the bleachers as well as the podium, offering a special promotion to entice more fans to attend.
TO2015 promoters have unveiled a “$5 Friday” campaign, offering fans deeply discounted tickets to both the final athletics and swimming sessions on Friday afternoon.
When asked if the promotion might reflect disappointing ticket sales, a Parapan Am Games spokesperson said it’s strictly part of a larger push to show strong fan support for the Games.
READ MORE: Canada’s Michelle Stilwell and Benoit Huot race to Parapan Am gold
A #SoldOutSaturday Twitter campaign has Mayor John Tory and Ontario Premier Kathleen Wynne joining the chorus to encourage full stands.
“The aim of the $5 ticket promotion on Friday and the #SoldOutSaturday campaign is to finish the Games strong and let all Parapan Am athletes know the region is 100 per cent behind them,” TO2015 spokesperson Heather Irwin said in an email.
The #SoldOutSaturday remains a work in progress. The wheelchair basketball finals will play to a full house, but tickets are still available for the goalball and football seven-a-side matches. Irwin says the Parapan Am Games have sold “nearly” 85,000 tickets to date.
Canada currently sits second in the medal standings, behind a dominant Brazil and just ahead of the third-place U.S.
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