Flavour-enhanced water may not have any health benefits

WATCH ABOVE: Are designer enhanced waters a new growing fad? Ashley Carter looks into their benefits, or lack there of, and the marketing behind them.

TORONTO – In the world of food and beverages, trends come and go and prices rise and fall.

That is especially true at a Whole Foods in Brentwood, California where a bottle of tap water with three stalks of asparagus cost $5.99.

Now other designer, enhanced waters are hitting your grocery shelves closer to home and retailers are capitalizing.

“We’re seeing every type of innovation, every type of action, and when it comes to asparagus, or lemon, or cayenne, or cucumber, that they’re putting in water, it is true that consumers will pay for it and will buy it when they need it,” said retail and marketing expert Brynn Winegard.

But before you start buying into this trend of ‘fancy’ water there may not even be any benefit of doing so.

“When we’re speaking about Canadian water tap water versus bottled water or flavoured water, there’s no drastic health improvement or health difference between the two,” said Cleveland Clinic dietitian Ahuva Magder Hershkop.