The Canadian Radio-Television Telecommunications Commission (CRTC) is currently conducting a public consultation on the issue of loud television commercials.
The commission has received hundreds of complaints over the last several years that the volume of the commercials isn’t louder than the programs they air in.
The consultation was launched nearly two months ago.
"Loud ads on television can disrupt an otherwise enjoyable program and are a source of significance annoyance for Canadians. Viewers should not have to adjust the volume at every commercial break, and we will work with the broadcasting industry to find an acceptable solution." CRTC chairman Konrad von Finckenstein said in a statement at the time the consultation was launched.
Canadians can go online to the CRTC’s website to submit comments about the loudness of commercials.
The deadline for comment submissions April 18th.
So far, 7,000 Canadians have submitted comments on the issue.
While Canada does not currently have legislation limiting the volume of television commercials, but other countries do have volume restriction limitations in place.
The United States passed the Commercial Advertisement Loudness Mitigation Act – or CALM Act in 2010.
With files from Postmedia News.
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