Montreal avenue right out of a comic strip

Watch: A glimpse of the comic lights

MONTREAL – Speech bubble street lights glowing along an avenue in Montreal make it feel like pedestrians are walking in a real life comic book.

Dotted along street lamps on Mont Royal Avenue between St. Laurent Blvd. and d’Iberville St., the temporary installation offers a unique perspective on winter in the city.

The idea came during after a competition was held in 2012 by the Plateau organization, the Société de développement de l’avenue du Mont-Royal, asking artists and designers to submit their bright ideas.

Estelle Jugant and Yazid Belkhir, the co-founders of Turn Me On Design applied – and won – and graffiti artist Astro and graphic designer Jean-François Poliquin were commissioned to help realize the project.

Playing with the idea of winter in Montreal, the speech bubble street lights

make references to poutine, hockey and spiral staircases.

For the next three years, the installation goes up each December and runs until the end of February.

Watch: The installation of speech-bubble street lights on the Plateau

Idée-O-rama from Turn Me On Design on Vimeo.