CF Lunar New Year – Richmond Centre

CF Richmond Centre will be decorated with eye-catching décor highlighting cultural elements including stunning large-scale lantern displays, and will be hosting interactive experiences including a Lion Dance and Choy Cheng, Eye Dotting Ceremony, and visits with the God of Fortune who will be handing out CF-branded Lucky Red pockets with a chocolate coin to spread cheer and prosperity to shoppers. The eye-dotting ceremony kicks off the Lion Dance. To empower the lion to come to life, eyes are officially dotted onto the new lion costume to signify the beginning of the dance. Once the head, nose, ears, eyes, head, body, tail and limbs are dotted, the lion will move slowly and the music will grow louder and louder. The Lion Dance is a traditional dance in which performers mimic a lion’s movements in a lion costume. A long-standing Chinese tradition, the dance is intended to entertain while infusing the event with good energy and conferring good luck, prosperity, and happiness. Dancers will perform the Lion Dance throughout the mall to greet shoppers and retailers alike. The dance is accompanied by drummers and includes a “Choy Cheng” act, which translated to “plucking the greens”. A head of lettuce will be tied together with a Lucky Red Envelope and hung on the doorway of a store front, and part of the dance includes the lion grabbing the head of lettuce and throwing it to the crowd. Similarly to a bouquet toss at a wedding, the person who catches it will receive good luck and fortune. Shoppers are encouraged to share their CF Lunar New Year experiences on social media using #CFLunarNewYear or #新年快樂 #恭禧發財 for a chance to receive a CF SHOP! Card prize. The entire Lunar New Year campaign will run from January 13 – February 10, 2017.