TORONTO – Google paid homage Wednesday to one of the most influential graphic designers to work in Hollywood with an animated Google Doodle honouring some of his most popular work.
Saul Bass, born in 1920, was an American graphic designer best known for designing title sequences and posters for Hollywood films.
Over his 40-year career, Bass worked for many iconic filmmakers including Martin Scorsese, Alfred Hitchcock and Stanley Kubrick. He was responsible for the design of the title sequences for films such as West Side Story, Goodfellas, The Shining and Schindler’s List.
One of his most famous title sequences, an animated paper cut of a heroin addict’s arm for the 1955 film The Man with the Golden Arm, is featured in the Google Doodle.
The Doodle also features a re-make of the title sequence for Alfred Hitchcock’s 1960 horror flick Psycho – showing a human figure spelling out “Google.”
Bass was also an accomplished logo designer, designing over 20 logos for major companies including AT&T, United Airlines and Girl Scouts of the USA.
Wednesday would have been his 93rd birthday.
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