Lululemon is getting in on the craft beer game.
The yoga pants maker has revealed a new brew called Curiosity Lager.
The company collaborated with Stanley Park Brewing to create the limited-release lager. It is the official beer of SeaWheeze, a half-marathon and festival that blends music, running and yoga held in Vancouver in August.
The lager features chinook and lemon drop hops. It will be available in B.C. and Alberta into the fall.
The company has been posting playful comments online, calling the beer “a refreshing reward for the end of a sweat session,” and “beer, it’s the new yoga pant.”
There were also hints of more bevvies to come.
“This collaboration is a limited release for 2015, but you never know what we’ll be ‘cheers-ing’ to in 2016,” said Lululemon spokesperson Travis McKenzie.
Comments