EDMONTON – City Council voted Tuesday to remove the “City of Champions” slogan from the “Welcome to Edmonton” signs.
In a close vote, councillors approved getting rid of the slogan and to look at replacing the seven entrance signs.
“We are in a post-tagline era,” said Mayor Don Iveson.
The welcome signs – and the slogan – have been the source of much debate recently.
In March, Councillor Michael Oshry said he would introduce a motion requesting the much-talked-about slogan be taken down.
Last September, Oshry submitted a notice of motion to have city administration look at changing the seven signs.
“I think it’s time for a refresh and it’s time to update the city’s brand, and this is part of the city’s brand. I think it’s something that we need to get on,” he said at the time.
“I’m not convinced that these have to be elaborate, expensive, signs, it’s more about updating the brand,” he explained.
In October 2013, a number of Edmonton’s welcome signs were vandalized.
The ‘City of Champions’ slogan was covered up on six city signs; ‘Suck it Calgary,’ ‘City of Speed Traps’ and ‘Road Construction City’ were among the new slogans. City crews were called out to clean up the signs.
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