TTC advocacy group launches #grumpyrider social media campaign
WATCH: Grumpy selfies may help put fire under government officials’ feet on fixing public transportation in the city. Carey Marsden reports.
TORONTO – Are you tired of bad transit service in Toronto? If so, why not snap a “grumpy” selfie, send it to Kathleen Wynne, John Tory, and City Hall and demand better service?
That’s exactly what a transit advocacy group is encouraging commuters to do when they encounter delays and poor service from the Toronto Transit Commission.
“We want our elected officials to truly understand the collective frustration we feel when we face overcrowding, delays, breakdowns, long wait times, and more,” said TTCriders executive director Jessica Bell in a media release.
The group wants transit users to send their selfies through social media by using the hashtag #grumpyrider or emailed to firstname.lastname@example.org.
The collection of photos can be tracked on the TTCriders’ Instagram account.
The campaign is being launched ahead of the TTC’s 2015 budget which will be debated at an upcoming commission meeting on Dec 9.
The advocacy group is calling for an increase in transit funding of $700 million a year to improve service, reduce fares, and decrease wait times, all of which were included in a TTC staff report issued in August.
“Kahleen Wynne, John Tory: make Toronto’s 1.7 million riders a little bit happier, and give us more service and lower fares,” said Bell.