TORONTO – To say Malaysia Airlines is having a bad year is an understatement.
After cutting some 6,000 jobs last week as part of a company overhaul, the airline has quietly pulled a contest launched in Australia and New Zealand that some deemed in poor taste.
Called “My Ultimate Bucket List,” the contest asked contestants: “What and where would you like to tick off on your bucket list?”
Prizes up for grabs included economy class return tickets on Malaysia Airlines flights and iPads.
Anyone who has seen the 2007 Jack Nicholson-Morgan Freeman film The Bucket List knows a “bucket list” is a list of things you want to do before you die.
The contest came in the wake of two recent disasters involving the airline.
Flight 370 went missing on March 8 with 239 passengers on board. Then in July, 298 people were killed when Flight 17 was shot down as it flew over an area of eastern Ukraine controlled by pro-Russian separatists.
The two disasters hurt the reputation of the airline and the company is currently undergoing a massive shakeup.
No official statement on the matter was issued by the company, but the contest link on its website now redirects to an error page.
SOUND OFF: Do you feel it was in poor taste for Malaysia Airlines to run a “bucket list” contest? Share your thoughts in the comments below.
© 2014 Shaw Media