N.B. musician hopes to launch career through social media promotion

MEMRAMCOOK, N.B. – Tyler Hache plucks his strings and fills the room with an old school sound that’s purely captivating.

The singer-songwriter’s style of play is folk-like and classic.

“A lot of time when I was playing, it was with my dad and my dad’s brothers and sisters,” he says. “I guess I kept with the old sound.”

But the way the 18-year-old from Moncton is promoting his budding career is altogether modern.

“What I use pretty much is the only way — through social media,” he says. “Everybody has their phones out all the time and are looking are stuff online.”

Danny Bourgeois, who runs the production studio where Hache recently recorded his first few singles, says it’s a great way to self-promote.

Bourgeois says social media has made Maritimes artists far more accessible to the world.

“Back when I was young, you go buy a magazine and hope there is an interview in it, he says. “But today you can find out almost every day if they got a show or if they made a grilled cheese for breakfast.”

He says up and coming musicians in smaller markets can now share their sounds with the click of a mouse.

Hache’s YouTube videos already have thousands of hits from all over the globe. In October, he tweeted that he was releasing five new songs, and within a week he had sold 600 copies of those songs.

Bourgeois says it’s an impressive feat for a young kid just starting out.

Hache says he knows the odds of launching a successful music career are not in his favour, but it’s “the only thing that matters” to him and no amount of skepticism will stop him from trying to achieve his goal.