Just Do It
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Nike online sales increase 31 per cent since Colin Kaepernick ad reveal: studyAfter Nike's stock dipped Tuesday, Edison Trends, a digital commerce research company, has reported that the company's online sales have since risen 31 per cent.ConsumerSep 8, 2018
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Nike drops 1st Colin Kaepernick video featuring Canadian soccer phenom Alphonso DaviesThe ad depicts young athletes striving towards their goals and dreams even if the results seem “crazy.”TrendingSep 5, 2018
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Rick Zamperin: Bold move by Nike to include Colin Kaepernick in Just Do It campaignColin Kaepernick gave rise to an issue that most definitely needed to be discussed and Nike should be lauded for helping continue the conversation.SportsSep 4, 2018
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NFL expresses support for Colin Kaepernick amid Nike controversyKaepernick is entering his second NFL season without being on a roster, after he began kneeling in protest of racial injustice during the national anthem in August of 2016.SportsSep 4, 2018
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People are burning their shoes. But Nike wants to be on the ‘right side of history,’ expert saysWhile the popular sporting goods brand received a fiery mix of backlash and praise on social media for the move, some experts maintain that making the controversial, former-NFL player the face of the campaign was "fantastic marketing."ConsumerSep 4, 2018
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Nike shares fall as consumer backlash over Colin Kaepernick ad growsShares of Nike Inc fell three per cent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media.ConsumerSep 4, 2018
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Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaignIn featuring Kaepernick, Nike VP Gino Fisanotti called him "one of the most inspirational athletes of this generation."SportsSep 4, 2018
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‘Just Do It’: Colin Kaepernick headlines Nike ad campaign marking 30 years of famous slogan"Believe in something. Even if it means sacrificing everything. Just do it."SportsSep 3, 2018
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