Brandon Truaxe

• Brandon Truaxe, founder of Toronto beauty brand Deciem, dead at 40: company executive

  Brandon Truaxe created Deciem in 2013. The company is known for selling products at more affordable prices than other luxury brands.

  Canada

  Jan 21, 2019
  
• Estee Lauder successfully removes Brandon Truaxe from cosmetics brand Deciem

  Estee Lauder's court application describes Truaxe's posts as "outrageous, disturbing, defamatory and offensive" and said they have harmed Deciem and its reputation.

  Canada

  Oct 12, 2018
  
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• Estee Lauder seeks to oust founder of Toronto beauty brand Deciem over ‘erratic’ behaviour

  The application comes days after founder Brandon Truaxe posted a video on Instagram, saying he is shutting down Deciem operations until further notice because "almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes and much other."

  Canada

  Oct 11, 2018
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• Founder of ‘abnormal beauty company’ Deciem abruptly shutters stores

  The founder of Deciem said in an Instagram video that he is shutting down operations until further notice. He claimed company employees have been involved in criminal activity.

  Lifestyle

  Oct 9, 2018