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Constellation executive David Klein named new CEO of Canopy Growth

Staff work in a marijuana grow room that can be viewed by at the new visitors centre at Canopy Growths Tweed facility in Smiths Falls, Ontario on Thursday, Aug. 23, 2018. Canopy Growth Corp. says its new generation of cannabis-infused food and beverage products won't be on store shelves until January in most markets.
Staff work in a marijuana grow room that can be viewed by at the new visitors centre at Canopy Growths Tweed facility in Smiths Falls, Ontario on Thursday, Aug. 23, 2018. Canopy Growth Corp. says its new generation of cannabis-infused food and beverage products won't be on store shelves until January in most markets. THE CANADIAN PRESS/Sean Kilpatrick

Canopy Growth Corp.’s appointment of a veteran Constellation Brands executive as its new chief executive gave the cannabis producer’s shares a lift on Monday.

Canopy shares gained $3.25 or 13.1 per cent to $27.97 in midday trading on the Toronto Stock Exchange.

Click to play video 'Canopy Growth co-CEO Bruce Linton steps down' Canopy Growth co-CEO Bruce Linton steps down
Canopy Growth co-CEO Bruce Linton steps down – Jul 3, 2019

The surge came after the Smiths Falls, Ont., company announced that David Klein, the chief financial officer at Canopy’s largest shareholder, will replace Mark Zekulin, effective Jan. 14.

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Klein has been serving as chairman of the board at Canopy, which intends to appoint a new chairman once Klein takes over as CEO.

“Canopy Growth sits at the forefront of one of the most exciting new market opportunities in our lifetime,” Klein said in a statement.

READ MORE: Canopy shares down as Constellation Brands says no plans for more investment

He said no company is better positioned to succeed in the emerging cannabis market.

“I look forward to working with the team to build on the foundation that has been laid, to develop brands that strongly resonate with consumers, and to capture the market opportunity before us.”

Canopy said Klein was selected following a recruitment process using a global recruitment company and that many candidates were interviewed.

READ MORE: Drake partners with Canopy Growth to launch Toronto-based cannabis producer

John Chu of Desjardins Capital Markets said, however, that Klein’s appointment isn’t surprising given his extensive consumer packaged goods (CPG) and alcohol beverage experience, background of operating in highly regulated markets and knowledge of Canopy.

And he said it would not be surprising to see another Constellation officials to be named chairman.

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“The addition of Mr. Klein as CEO provides some much-needed senior management stability and should enable the company to formulate a formal vision and strategy under its new leadership team,” Chu wrote in a report. “We wonder if a more narrowly focused growth strategy that emphasizes cost control could become more of a priority than we have seen previously.”

READ MORE: ‘I did not wish to leave’: Canopy Growth’s ousted co-CEO says of abrupt exit

Zekulin is a founding employee at Canopy and has served in a variety of roles including president, co-CEO and finally as CEO after co-founder Bruce Linton was ousted earlier this year.

Linton’s departure came after Constellation said in June that it was “not pleased” with the company’s financial results.

Linton, who had been the public face of the company as it grew into an industry leader after its founding in 2013, said he didn’t want to leave. He received $9.33 million in the fiscal year ended March 31, up from $2.52 million a year earlier, according to a regulatory filing. It included $8.56 million in option-based awards, a $450,000 bonus, $318,000 salary and $3,568 in other compensation.

He also received a $1.5-million payout after being terminated without cause as of July 2.

READ MORE: Cannabis CEO says Ontario’s lack of stores is why the company is losing money

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Zekulin is expected to step down as CEO and resign his seat on the board of directors of Canopy effective Dec. 20.

He described an incredible six years at Canopy as the company grew from “five people in an abandoned chocolate factory, to thousands of people across five continents.”

“Canopy today is positioned to win with the resources, infrastructure, team, and award-winning culture needed to succeed,” he said in a statement. “It has truly been an honour to be part of building a unique, Canadian success story like Canopy, and I look forward to seeing the company continue to evolve and grow under David’s leadership.”

Click to play video 'Smiths Falls back in the chocolate business, but now with cannabis-infused sweets' Smiths Falls back in the chocolate business, but now with cannabis-infused sweets
Smiths Falls back in the chocolate business, but now with cannabis-infused sweets – Oct 29, 2019

Canopy has the highest market share in the Canadian recreational cannabis market at around 28 per cent, according to AltaCorp Capital Inc.

While that positioning may be important to assess its performance, the sustainable market share following the introduction of cannabis derivative products like vapes, beverages and edibles may be one of the most critical factors in determining long-term success in Canada, it added in a report.

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“We believe that companies that can develop superior products through innovation and strategic partnerships with Consumer Packaged Goods (CPG) companies may be at a relatively advantageous position to capture a higher market share once cannabis derivative products are launched in Canada later this month.”