Unusually-shaped iceberg in Newfoundland becomes social media star

An unusually-shaped iceberg is drawing onlookers to a small cove in eastern Newfoundland.

The iceberg has a hollow archway carved in the middle and appears to be grounded in the waters just off a Bonavista peninsula community in Upper Amherst Cove.

Photographers have been sharing their shots of the iceberg on social media, prompting people to head to the area north of Clarenville.

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The iceberg was known as the Kings Cove iceberg, but was renamed the Amherst Cove iceberg when it drifted across the bay.

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The arrival comes after a lacklustre iceberg season in a province known for the prized tourist attraction.

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One whale watching and iceberg tour company says it’s seen fewer than 10 icebergs since the province’s prime iceberg season kicked off at the start of May.

Normally, it would have seen 40 to 50 by now.

Last year, Newfoundland and Labrador enjoyed a phenomenal iceberg season, with more than a thousand of the glacial beauties counted off the coast of the province.