Custom toasters put faces of hockey superstars Gretzky, McDavid, Toews on your bread

Canadian Tire has teamed up with hockey superstars Connor McDavid, Wayne Gretzky and Jonathan Toews to release three new custom toasters. Credit: Canadian Tire Jumpstart

Imagine sitting down to breakfast with hockey phenom Connor McDavid every morning, or the Great One himself: Wayne Gretzky. Well, starting next week, you will no longer have to imagine it — sort of.

Canadian Tire has teamed up with hockey superstars McDavid, Gretzky and Jonathan Toews to release three new custom toasters as part of the #GiveAToast campaign.

The toasters will leave an image of your favourite Canadian hockey player on your breakfast.

“You miss 100 per cent of the bread that you don’t toast,” Gretzky says in the ad for his custom toaster.

McDavid describes his custom appliance as a “revolution in toast.”

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“It’s the best thing since sliced bread, and it’s for sliced bread,” McDavid says in his commercial, released Thursday by Canadian Tire.

Toews admits that he doesn’t eat bread, but his “Toews-ter” is the “most versatile toaster on the market.”

“While those other guys are making toast, I’m toasting chia seeds for smoothies,” he says in his commercial, proceeding to take a slurp of his green smoothie.

The toasters go on sale online on Nov. 20 for $24.99 plus tax and shipping. All proceeds from the appliances going to Jumpstart, a national charity that helps kids from families facing financial difficulties get involved in sport.

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“Jumpstart breaks down barriers to sport and play for kids, giving them the same opportunities as everyone else,” Gretzky said in a media release. “I’m so proud to be a part of Canadian Tire’s #GiveAToast campaign and to know that The Great Toaster will contribute to great breakfasts across the country.”

“I can’t imagine my life without hockey,” McDavid said in a media release. “I’m proud that the Toast of Tomorrow (McDavid’s toaster) will help facilitate more opportunities for kids to get in the game.”

Since 2005, Jumpstart has raised more than $175 million to help 1.5 million kids across Canada become involved in sport.

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