Coffee lovers on the go may notice something new the next time they use a Starbucks drive-thru.
The company is installing two-way video screens at locations throughout Canada, which allow customers to see their barista when placing an order at a drive-thru – instead of just hearing their voice. The camera, installed on the menu board, will also allow servers to see the customer before they drive forward to the pickup window.
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The Seattle-based company says the move helps extend the “in-store Starbucks experience” to those who are just driving through.
“At a time when most companies are moving towards self-serve and automation, Starbucks continues to invest in leading technological innovations, but with personalized customer connection at the heart of every decision,” a Wednesday news release said.
So far, the two-way screens are installed at 63 of Starbucks’ 200 drive-thru locations in Canada, including seven in Alberta (two in Calgary, four in Edmonton and one in St. Albert.)