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Edmonton’s Make it Awkward campaign focuses on offensive Halloween costumes

WATCH ABOVE: The man behind the Make it Awkward campaign says he'll have a chat with parents whose children wear racially insensitive costumes this Halloween – Oct 31, 2016

The man behind the City of Edmonton’s “Make it Awkward” campaign is reminding anyone wearing a costume this Halloween to make sure it’s not offensive.

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Jesse Lipscombe took to twitter Sunday to tell followers he plans to have a chat with anyone who shows up at his door in a racially insensitive costume.

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“If it’s little kids without their parents, it’s not their fight. If their parents come with them, then it’s a conversation I’ll have with them,” Lipscombe said.

“Kids are dressed up and having fun and it’s up to us as adults to teach our kids the right way.”

Lipscombe said he’ll hand out candy to children no matter what costume they wear.

He’ll also display a “Make it Awkward” sticker in his window as a reminder.

READ MORE: Racial slur captured on video in Edmonton spurs #MakeItAwkward social media campaign

The “Make it Awkward” initiative was started in September by Lipscombe and Mayor Don Iveson after Lipscombe was the target of racial slurs in downtown Edmonton.

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