TORONTO – A new campaign is hoping to draw attention to the importance of protecting the childhood of millions of children living in war affected communities.
On Tuesday, War Child – an internationally recognized charity aimed at helping children in conflicted areas break the cycle of poverty and violence-launched its public service announcement called “JAM.”
The PSA aims to shed light on how powerful childhood can be and how growing up in areas without conflict can prevent acts of violence from tearing apart communities and destroying lives.
“If childhood is taken away and replaced with the brutality of war, the chances of a society becoming trapped in a cycle of violence and poverty are greatly increased,” said War Child’s COO, Dr. Lorna Read in a press release. “We believe that childhood is one of the most precious of resources, and we have a responsibility to protect it, rescue it, and restore it.”
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According to the United Nations Children’s Fund (UNICEF), more than two million children have been killed and more than six million have been injured or disabled in armed conflicts. An upcoming social media extension will ask people to reflect and share the ways in which their childhood has shaped the person they are today.
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