A Saskatoon group hopes a social media effort will influence how the provincial government funds the Meewasin Valley Authority (MVA).
The group launched the Keep Meewasin Vital campaign at Gabriel Dumont Park on Wednesday morning.
READ MORE: Saskatoon’s Meewasin Valley Centre to close in July
Organizers want the public to upload photos, plan events and sign an online letter of support to raise awareness of Meewasin’s importance.
This all comes as the authority is set to undergo a provincial funding review.
‘I am really hoping that what we’re trying to do today and for the next few weeks, will make it a fair and transparent decision and that the province will step back and sort of maybe look at some of the information that comes forward,” said Lorna Shaw Lennox, one of the organizers of the campaign.
The authority’s provincial funding remained unchanged in the past budget.
They plan to close its interpretive centre at the end of June to make ends meet.
READ MORE: Meewasin Valley Authority looking at funding options
Lloyd Isaak, CEO of the MVA, told Global News funding has dwindled to about a third of what it once was once inflation is factored in.
Isaak hopes the provincial review will lead to more solid financial footing as use of the MVA’s facilities, including 56 kilometres of trails and conservation areas, continues to grow.
Joel Senick contributed to this story