Justin Trudeau to pitch ‘The Canadian Opportunity’ in Davos Wednesday

Prime Minister Justin Trudeau will pitch Canada as a ‘great place to invest’ at the World Economic Forum in a keynote address entitled “The Canadian Opportunity” Wednesday.

Officials traveling with the Prime Minister say he will make the pitch by laying out his stimulus spending plans on infrastructure, and emphasizing the need to diversify the economy and move away from a focus on oil.

But Trudeau’s address will happen against the backdrop of a struggling Canadian economy and just hours before the Bank of Canada could announce a cut to its key interest rate. The plummeting price of oil, along with the lower loonie means Trudeau’s pitch isn’t without its challenges.

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About 2,500 of the world’s economic elite are gathered in Davos, Switzerland for the Forum.

Trudeau’s speech is just one of many events in what is scheduled be a whirlwind day in Davos.

Trudeau will also hold bilateral meetings with executives from four major multi-nationals on Wednesday: George Soros, Chairman of the Soros Fund; Ben Van Beurden, CEO of Royal Dutch Shell; Sheryl Sandberg, COO of Facebook; and Satya Nadella, CEO of Microsoft.

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When asked what message the Prime Minister will bring to the meetings, officials would only say he will continue to focus on Canada as a great place to invest.

Later in the week Trudeau will switch gears and take part in a panel on gender equality with Sandberg and Melinda Gates.

Finance Minister Bill Morneau, Treasury Board President Scott Brison, Trade Minister Chrystia Freeland, Innovation Minister Navdeep Bains and Environment Minister Catherine McKenna are also attending the Forum.