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Jaden Smith is the new face of Louis Vuitton, models womenswear

Jaden Smith at Milk Studios on September 15, 2015 in New York City. Mireya Acierto/Stringer/Getty Images

Jaden Smith, the son of Hollywood stars Will Smith and Jada Pinkett-Smith, has been chosen as the new face of fashion label Louis Vuitton.

Smith, 17, will be featured in the ad campaign for the brand’s spring/summer 2016 collection.

READ MORE: Jaden Smith is writing a collection of philosophical essays 

This past weekend, French fashion designer Nicolas Ghesquière posted pictures of Smith in the new campaign.

Happy to introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad Campaign photographed by Bruce Weber

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A photo posted by 🆖 (@nicolasghesquiere) on

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