McDonald’s is making a cheesy change to its burger offerings in Texas with the hopes of luring back customers.
The burger giant is now offering smoked gouda as a premium new ingredient in some of its restaurants in the northern part of the Lone Star state.
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It’s part of a new McDonald’s concept in which customers are allowed to customize their sandwiches using a self-ordering kiosk or tablet.
Sixty locations in the U.S. are trying it.
In an email to Global News, a McDonald’s Canada spokesperson said they are “looking forward to hearing more about this test in Texas.”
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This latest addition by McDonald’s follows a move to introduce kale and 100 per cent sirloin beef in a fresh bid to reclaim market share.
Company CEO Steve Easterbrook says he wants to create a “modern and progressive burger company.”
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