Bud Light pulls slogan urging drinkers to remove ‘no’ from vocabulary

WATCH: One of the biggest beer companies in the world is coming under fire for a slogan they used, intended to add some fizz to its advertising. But as Cindy Pom reports, it came out flat for many beer drinkers.

The parent company of Bud Light is admitting some its Up For Whatever campaign branding “missed the mark” after accusations it supported rape culture.

The Up For Whatever campaign prompts drinkers to accept whatever life throws at them and has produced commercials where people are taken on wild adventures after drinking a Bud Light.

The company also branded its bottles with 140 different scroll messages. One in particular caught the eye of Twitter users after it urged people to give up the word “no” for the evening.

The photo and the campaign slogan quickly circulated on Twitter with people criticizing the beer company for promoting rape culture. The photo even caught the eye of Democratic Congresswoman Nita Lowey who tweeted the photo and suggested Bud Light should promote responsible drinking.

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Bud Light’s parent company, Anheuser-Busch, said in a statement that the campaign clearly “missed the mark.”

“It’s clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior,” Alexander Lambrecht, the vice president of Bud Light said.

“As a result, we have immediately ceased production of this message on all bottles.”

And Labatts confirmed in a statement to Global News that the offending slogan was not printed on any bottles sold in Canada.

“There is no such campaign in Canada and the bottles in question are not available in Canada. Neither Labatt nor Anheuser-Busch would condone disrespectful or irresponsible behavior. We take this issue very seriously.”

Despite Anheuser-Busch’s retreat, the company faced harsh criticism on social media.