EDMONTON – Miracle Treat Day is the day we all indulge in an ice cream treat and use the excuse: “I do it for the kids.”
Aug. 14, 2014 is the 12th annual Miracle Treat Day, and $1 from the sale of every Dairy Queen Blizzard sold in Edmonton will go directly to the Stollery Children’s Hospital.
Joyce Lawrie, Dairy Queen Canada’s business consultant for Northern Alberta said the company has been in partnership with the Children’s Miracle Network for over 30 years.
“In the 30 years, we have raised over $100 million for the Children’s Miracle Network,” said Lawrie. “All funds go across Canada and North America, but any blizzard that’s sold in the Edmonton area today stays local to the Stollery Children’s Hospital.”
This year’s goal is $500,000. Last year, Northern Alberta alone raised $470,000, only $30,000 short of its goal.
At the Baseline Road Sherwood Park Dairy Queen, Edmonton Oiler Nail Yakupov was doing his part to support the kids.
The winger signed a cake, signed autographs and stepped in to mix a few Blizzards.
“It helps the community, it helps the atmosphere,” said Lawrie. .”It’s so wonderful to have the Oilers support us, especially Nail to come visit us.”
“It’s all about a team, and it’s all about the children.”
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