July 25, 2014 2:17 pm
Updated: July 26, 2014 7:25 pm

‘Happy Hour’ pitchers of beer cost less but pint prices stick


When the government introduced new happy hour drink pricing in June, it was met with a lot of complaints. People said the minimum pricing was too expensive, and it would appear the government agreed — but only when it comes to pitchers of beer.

WATCH: Happy hour prices go up in some B.C. establishments

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This morning the provincial government announced it was reducing the minimum happy hour pricing for 50 ounces or more of beer. Initially, a pitcher of beer was $15 but with the new minimum pricing the province is bringing in, a pitcher will now cost $12.

However when it comes to the minimum happy hour price for a pint of beer, it will remain at five dollars and the price for a glass of wine remains at $3.

For some critics, the new pricing falls short of the original purpose of happy hour and is considered a “half-fix”.

“The problem the government’s had with is that their implementation of happy hour has been so poor that they actually raised the cost of beer for people,” David Eby, NDP MLA for Vancouver-Point Grey told Global News.

“This fix is a half measure, certainly if you’re buying a pitcher it’s good news but at the end of the day you’re going to be paying more for a pint because of the failure of the government.”

A full breakdown of the new pricing is in the photo below.



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