Sports Illustrated – MaisonSI (Grand Prix Weekend) ft. Martinez Brothers

SPORTS ILLUSTRATED’S EXCLUSIVE ‘MAISON SI’ PARTY RETURNS TO MONTREAL FOR A SECOND YEAR HEADLINED BY THE MARTINEZ BROTHERS WITH SPECIAL GUEST XANDRA POHL AND SUPPORT FROM KIINJO AND JOEY SATURDAY, THE EVENT WILL TAKE PLACE DURING RACE WEEKEND AT A HISTORIC, CENTURY-OLD VENUE IN DOWNTOWN MONTREAL MONTREAL, CANADA – Sports Illustrated’s Circuit Series returns to Montreal, Quebec, with the exclusive race weekend experience, ‘Maison SI’ on June 8th, 2024. The ultimate arbiter in celebration of sports, SI returns for the second annual event during Montreal’s race weekend, showcasing its commitment to enhancing its presence in the Canadian market through high-quality, engaging fan experiences. The event boasts an exclusive network of high-profile guests and notable influencers. Set against the backdrop of one of the biggest motorsports weekends of the year, the Maison SI event honors the city’s rich racing history and its pivotal role in the sports season. The 2024 event will be hosted at Le Salon Richmond 1861, a historic landmark located in the heart of the Griffintown neighborhood in downtown Montreal. This converted church, which has stood for over a century, provides a unique and culturally rich venue for an exclusive gathering, bringing together celebrities, top athletes, and racing enthusiasts to celebrate the thrill of the race weekend, within a one-of-a-kind luxury setting. “SI’s Circuit Series has carved a niche for itself as the go-to kick-off event for race weekends throughout North America, and Montreal’s vibrant atmosphere, and the city culture create a unique vibe that stands out in the motorsports calendar. We wouldn’t miss the opportunity to bring back Sports Illustrated’s Circuit Series and look forward to celebrating with the race enthusiasts in Montreal,” noted Matt Goldstein, EVP of Entertainment & Live Events at Authentic Brands Group. Building upon the success of the inaugural event, this year’s Maison SI aims to elevate the experience further by integrating Sports Illustrated’s renowned brand appeal with international talent such as The Martinez Brothers and Xandra Pohl along with the integration of premium partners such as CELSIUS®, Bet99, and Hugo Boss. The event will run from 09:00 PM to 3:00 AM, featuring custom hospitality packages, immersive experiences, and a dynamic light show. CRUEL Inc., a Toronto-based independent marketing agency, is once again collaborating with Authentic Brands Group to produce Sports Illustrated Circuit Series in Canada. “The first year was a phenomenal success. Montreal, with such an iconic race, is the perfect setting for this series,” said Karl Bechmann, Managing Director of CRUEL Inc. “This year, we’re injecting even more energy into the event, anticipating another exceptional turnout of high-profile guests, building a solid foundation for Sports Illustrated events in Canada for years to come.” For tickets or additional details about Sports Illustrated Circuit Series Maison SI, and to make hospitality inquiries, please visit http://www.sicircuitseries.com.