January 3, 2017 8:00 am
Updated: January 3, 2017 2:42 pm

A New Year’s health resolution worth keeping


Want to stick to your 2017 health resolution? Pacific Blue Cross, British Columbia’s leading health benefits provider, is here to help with a social media challenge based on setting a tangible goal and sharing it.


“What we’re really trying to do is raise awareness about the benefits of making small changes toward healthy living, particularly smoking cessation, healthy eating and physical activity,” said Laura Dale, Program Manager, Health and Wellness for Pacific Blue Cross.


Here’s how it works: Throughout January, British Columbians can visit the resolution webpage, choose a resolution, and share it with family and friends on Facebook, Twitter, or email; these people can then show their support by visiting the personalized resolution page and “voting” for their friend’s success; the person with the most votes at the end of the month (in three different categories: smoking cessation, healthy eating and physical activity) can win a $2,017 prize in health cash.


“Health cash doesn’t arrive in the form of a cheque,” explained Dale of the 3 grand prizes. “Instead, each time you spend money on a product or service that is tied to improving your health, like a gym membership, or a new bike, Pacific Blue Cross will reimburse you until you’ve spent $2,017. It’s one more healthy incentive to achieve your 2017 resolutions.”


So why share your goals? “Writing down your new year health resolutions and sharing them helps to make them more achievable,” says Macy Lai, registered psychologist with Pacific Blue Cross. “This social media approach is a way to engage your family, friends and co-workers as your social support network to encourage you to commit to these types of sustainable behaviour changes.”


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To keep entrants motivated, Pacific Blue Cross will also share healthy living tips on Facebook and Twitter throughout the month of January. “You really do want to start small. These health tips are meant to encourage [people to] engage in something new, something exciting and something a little bit different, but also something realistic and attainable,” says Dale. “The New Year signifies change… to start fresh and look forward to reaching our healthy living goals, one step at a time.”


Learn more about the Pacific Blue Cross Health Challenge here.

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