Sex toy patent ruling comes as exciting news to Canadian company
TORONTO – The inventor of a Canadian vibrator will sleep a little easier after the U.S. International Trade Commission (ITC) ruled in its favour in an infringement complaint.
Ottawa’s Standard Innovation filed a complaint in 2012 against Lelo Inc., claiming its products infringed on Standard Innovation’s We-Vibe, a sexual wellness toy for couples.
On Monday, the ITC issued a cease and desist order against Lelo Inc.
“Seeing We-Vibe officially acknowledged as truly innovative and having its patent legally upheld is the best news I can imagine,” said inventor Bruce Murison, in a press release. “More than a decade of my life went into creating this product, and today my family and I can celebrate knowing its uniqueness has been recognized.”
The ruling bans the import and sale of all infringing Lelo products, including Tiani, Tiani 2 and PicoBong Mahana, among others.
According to Standard Innovation, the We-Vibe was the fastest selling sexual wellness product of its type in history.
© 2013 Shaw Media