June 18, 2013 7:51 am
Updated: June 18, 2013 7:53 am

Sex toy patent ruling comes as exciting news to Canadian company

Oops... A new study suggests men and women have very different pangs of regret after having sex.

Jeremy Maude/ Rex Features via The Canadian Press
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TORONTO – The inventor of a Canadian vibrator will sleep a little easier after the U.S. International Trade Commission (ITC) ruled in its favour in an infringement complaint.

Ottawa’s Standard Innovation filed a complaint in 2012 against Lelo Inc., claiming its products infringed on Standard Innovation’s We-Vibe, a sexual wellness toy for couples.

On Monday, the ITC issued a cease and desist order against Lelo Inc.

“Seeing We-Vibe officially acknowledged as truly innovative and having its patent legally upheld is the best news I can imagine,” said inventor Bruce Murison, in a press release. “More than a decade of my life went into creating this product, and today my family and I can celebrate knowing its uniqueness has been recognized.”

The ruling bans the import and sale of all infringing Lelo products, including Tiani, Tiani 2 and PicoBong Mahana, among others.

According to Standard Innovation, the We-Vibe was the fastest selling sexual wellness product of its type in history.

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