February 15, 2016 12:08 am
Updated: February 15, 2016 12:11 am

Edmonton singer gets a record deal after her song goes viral

WATCH: Edmonton singer Ruth B'S single "Lost Boy" started as a viral sensation-- now the singer is being sought out by major music labels. Shallima Maharaj reports.

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EDMONTON – The song that made her a viral sensation is about to hit Canadian airwaves.

“Seeing people connect with my own lyrics, versus covers (of songs), I really saw people understand my words,” said singer-songwriter Ruth B. “That’s when I was like– this isn’t just a coincidence– this is something real.”


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When Ruth B posted her song “Lost Boy” to the social media site Vine, she never imagined it would eventually lead to a recording contract. The feedback from total strangers was so great, she wrote a full-length song and uploaded it to YouTube.

Now her song is about to hit the air on radio stations across the country.

“I think the song Lost Boy is just super universal. Everyone can relate to it, everyone’s been lonely at one point in their life. I think that’s why the song connected with people the way that it has,” said Ruth B.

The 20-year old singer-songwriter was inspired to write the song after watching an episode of the television show Once Upon a Time.

“I put the song up on YouTube and that’s when a bunch of labels started reaching out and my email was suddenly flooded with emails from Sony Music, Universal and I was like this can’t be real. This is insane. I’m a student”

The young songstress flew out to New York to meet with music label representatives, signing a contract with Columbia Records in July.

“That was an insane moment for me and a really validating moment. My dreams are kind of becoming a reality,” said Ruth B. “It’s happening! People in the music business are taking me seriously, it was a great moment.”

She credits her upbringing and close knit family and friends for the inspiration behind her songs.

“My family was super excited. They were just super supportive.”

The next step for Ruth B is recording a full-length album.

“I think I just want people to find solace in my songs — that’s what music has always been for me.”

with files from Shallima Maharaj

Edmonton singer-songwriter Ruth B. performs

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