January 27, 2016 3:26 am

Vancouver woman’s online consignment store hopes to slow the rise of ‘fast fashion’

WATCH: A Vancouver woman is launching a second hand clothing business online in the hopes of changing the way we shop for used clothing. Catherine Urquhart reports.

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A Vancouver woman is hoping to change the way we shop for used clothing.

Chloe Popove, 23, has launched My Modern Closet, which sells second-hand clothing online.

How does Modern Closet work?

“They can book an appointment online. They book a pick-up or a drop-off. So I can come to your house, I pick up the clothes and within 24 hours you have 20 per cent cash and you have 20 per cent credit to continue shopping,” she said.


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Popove admits there’s plenty of competition from the likes of eBay, Craigslist as well as bricks-and-mortars stores like Value Village, but she believes the market has room to grow.

“Buying second-hand is great for everyone,” Popove said. “Everything that I have on the website is almost brand new. It’s beautiful and you get to give clothes a second life.”

Retail expert David Ian Gray say her idea is not without merit.

“The big trend is fast fashion and the big brands— Zara and H&M are expanding rapidly right around the world,” Gray said.

“In the midst of that we’re seeing a counter-trend — you might call it the hipster movement. You’re seeing younger people seek out their primary fashion sources in second-hand and thrift and vintage and creating their own unique styles in doing so.

– With files from Catherine Urquhart

© 2016 Shaw Media

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