January 25, 2016 2:53 pm
Updated: January 25, 2016 5:46 pm

Going pink: annual Hair Massacure kicks off in Edmonton

WATCH ABOVE: The Hair Massacure got underway Monday morning. Donated hair goes towards making wigs for sick children. Erin Chalmers was live at the event during the Morning News.


EDMONTON – It’s that time of year again in Edmonton where hundreds of people sport pink hair for a great cause.

The annual Hair Massacure got underway Monday morning. Dozens of people made a stop at MC College to have their hair dyed pink. It’s part of the awareness that goes into the event, which raises money for the Stollery Children’s Hospital and Make-A-Wish Northern Alberta.

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“It’s a fun event. It’s a light… way of fundraising, you can have fun. But it’s a heavy reason,” Tammy MacDonald said. MacDonald’s family started the Hair Massacure in 2002 just as her youngest daughter, Kali, was finishing her third year of chemotherapy.

Kali’s older sister, Krysti, has participated in the event for the past five years and feels dying her hair pink is the least she can do to help.

“That was my way of being able to show my support because I just had to sit by and watch as my sister suffered and went through such a hard, hard treatment,” the 19-year-old said.

“The way that I see it, I get the choice to do this. I get the choice to lose my hair whereas those kids don’t. And they don’t get the choice whether they get to survive it or they don’t. So this choice to me it’s so, so small on the scale of bravery as compared to what those kids go through.”

Clifford Kruger was one of several people going pink at the salon Monday morning. He dyed both his hair and his beard.

“I think it’s a really great cause and helps a lot of people,” said Kruger, who has taken part in the massacure since 2010. “Every little bit helps.”

Clifford Kruger dyes his hair and beard for the annual Hair Massacure.

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And it’s not just for humans; Freddy the dog also went pink Monday morning.

Freddy the dog goes pink for the annual Hair Massacure.

Dave Carels, Global News

In its first year, 48 people took part in the Hair Massacure, raising $37,000. Over the years, participants have raised more than $10.5 million for sick children.

The shave-off event will happen on Feb. 24.

Are you going pink for the Hair Massacure? If so, we want to see your pink. Tag Global Edmonton in your social media posts and we will share some of the best pictures on-air and online.

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